IC Marketing Automation
Most Banks are concerned with providing a good experience to both their current and new customers, but they are not fully prepared and need to develop capabilities to provide large scale personalization. That is why having a marketing automation tool is essential, and if it is also specialized in the needs of financial institutions, the results are undoubtedly optimal.
Through our platform, the Bank will be able to transform its sales capacity and to personalize its message through micro-segmented campaigns. You can go from managing 10 campaigns to 150 with a tool that automates most of the repetitive tasks and frees up team time to focus on offer value and to have relevant conversations with customers.
Our platform will make it possible for the Bank to manage:
- Inbound and outbound campaigns through the most relevant channels: web, mobile app, online banking, email, push notifications, SMS, etc.
- Segmented and personalized email and banner campaigns in real time.
- Campaigns with an event trigger
- Re-targeting campaigns
- Automated prioritization of campaigns and messages based on Machine Learning
- Dynamic content personalization based on customer information and specific offers
- Integration with social networks and the Bank’s digital channels
- Comprehensive process management, from lead generation to customer conversion
- Real-time information analysis