At Infocorp, we believe a bank’s public site is one more digital channel, and that is why we created a product specially designed to respond to customer and bank needs, since it in turn integrates with IC Banking, our omnichannel platform.

As the site is integrated with IC Banking, it is possible to manage it as one more channel of communications and campaigns carried out through IC Marketing Automation , our Marketing Campaigns Manager by Prisma Campaigns. It improves efficiency in the management of the sales funnel and enhances the bank’s digital campaigns and sales.

It also enables the bank to be more efficient in its operations, since public information, such as nearby branches, ATMs, data and relevant information of the bank, can be updated at one time from IC Banking so that all channels can offer the same information.